The Willow Tree Centre was the vision of several local Christians working in medicine, counselling and other fields, who wanted to offer information and support to women, teenagers and their partners who were facing an unplanned or difficult pregnancy or who needed support following a pregnancy loss or infant death.

All Willow Tree Centre volunteer advisors complete an accredited training course, and adhere to a code of ethics and conduct.

The Willow Tree Centre is affiliated to CareConfidential, a national charity that provides training and advice for over 150 pregnancy crisis centres across the UK.

The Willow Tree Centre's education team offers support to teachers, young people, parents and carers in sex and relationships education.